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Overview

Tokens are consumed when you generate transcripts and reports. The system calculates costs based on interview length, file type, and the number of report types you select. You can see estimated costs before generating, and actual usage may vary slightly.

Transparent pricing

See estimated token costs before generating transcripts or reports.

Pay per use

Tokens are only charged when you actually generate transcripts or reports.

No hidden fees

The estimated cost shown is what you’ll be charged. Actual usage may vary slightly based on complexity.

Batch calculations

For batch operations, see the total cost upfront before confirming.

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How token costs are calculated

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Transcription costs

Tokens are charged for generating transcripts from audio or video files. The cost is calculated based on:
  • Interview length: Longer interviews require more tokens
  • File duration: The system processes the entire audio/video file
  • File type: Different file formats may have varying processing requirements
Text transcripts uploaded directly don’t require transcription tokens since they’re already in text format and don’t need processing.

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Report generation costs

Tokens are charged for generating analysis reports. The cost is calculated based on:
  • Base report cost: Each report type has a base cost
  • Number of report types: The base cost is multiplied by the number of report types you select
  • Interview complexity: More complex interviews with longer transcripts may require additional processing
If you select multiple report types (e.g., Q&A, General, and Persona), the cost is calculated as: base cost × number of report types.

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AI Agent costs

Tokens are charged for each assistant message when using the AI Agent to generate Research Context Briefs or Interview Guides. The cost depends on the reasoning mode you choose:
  • Fast mode: 2 tokens per assistant message
    • Use for quick responses and standard guide/brief generation
    • Suitable for most use cases
  • Thinking mode: 5 tokens per assistant message
    • Use for more complex research scenarios requiring deeper analysis
    • Provides more thorough responses and better handles nuanced requirements
You can switch between Fast and Thinking modes at any time during the conversation. Tokens are only charged for assistant messages, not for your questions or input.

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Example calculations

Single record with one report type:
  • Transcription: Based on interview length
  • Q&A Report: Base report cost
  • Total: Transcription cost + Report cost
Single record with multiple report types:
  • Transcription: Based on interview length
  • Q&A Report: Base report cost
  • General Report: Base report cost
  • Persona Report: Base report cost
  • Total: Transcription cost + (Base report cost × 3)
Batch generation:
  • Each record that needs transcription: Individual transcription cost
  • Each report type for each record: Base report cost × number of types
  • Total: Sum of all transcription and report costs

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Viewing estimated costs

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Before generation

Before generating transcripts or reports, you can see the estimated token cost:
  1. Single record: The token summary shows estimated costs when you select transcript or report options
  2. Batch operations: The batch generation modal shows total estimated costs for all selected records
Token summary showing estimated token cost before generation

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Insufficient tokens

If you don’t have enough tokens, the system will:
  1. Show required amount: Display how many tokens you need
  2. Offer to purchase: Provide a button to buy tokens
  3. Block generation: Prevent generation until you have enough tokens
Token summary showing insufficient tokens warning

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When tokens are charged

Tokens are deducted from your balance:
  • After successful generation: Tokens are charged only after transcripts or reports are successfully generated
  • Not for failed operations: If generation fails, tokens are not charged
  • Not for viewing: Viewing existing transcripts or reports doesn’t consume tokens
  • Not for editing: Editing transcripts or reports doesn’t consume additional tokens
Tokens are only charged for successful operations. If something goes wrong during generation, you won’t be charged.

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Regeneration costs

If you regenerate a transcript or report:
  • Full cost applies: You’re charged the same amount as generating it for the first time
  • Warning shown: The system warns you if you’re about to regenerate something that already exists
  • Consider carefully: Regenerating typically produces the same result, so consider if it’s necessary
Regenerating transcripts or reports usually produces identical results. Only regenerate if you’ve made significant changes to the source material or settings.

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Batch generation costs

When generating reports for multiple records:
  • Total shown upfront: The batch generation modal shows the total estimated cost
  • Per-record breakdown: You can see which records will be processed and their individual costs
  • All or nothing: Tokens are charged for all successfully generated items
Batch generation modal showing total token cost for multiple records

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Factors affecting token usage

Several factors can influence how many tokens are used:
FactorImpactNotes
Interview lengthHigher for longer interviewsLonger audio/video files require more processing
File typeVaries by formatDifferent formats may have different processing requirements
Number of report typesLinear increaseEach additional report type adds to the cost
Interview complexitySlight variationMore complex content may require additional processing
Text transcriptsNo transcription costUploaded text files skip transcription, saving tokens
The estimated cost shown before generation is usually accurate. Actual usage may vary slightly based on content complexity, but the difference is typically minimal.

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Best practices

Always review the estimated token cost before generating transcripts or reports. This helps you plan your token usage and avoid unexpected charges.
Select only the report types you actually need. Each additional report type increases the cost, so be selective.
If you have text transcripts, upload them directly instead of audio/video files. This saves transcription tokens.
Regenerating transcripts or reports typically produces the same result. Only regenerate if you’ve made significant changes or need to update settings.
For batch generation, review the total cost before confirming. This helps ensure you have enough tokens for all operations.