What it is
A Persona Report creates a deep, actionable persona profile based on the interview. It synthesizes the respondent’s characteristics, motivations, pain points, and behaviors into a strategic persona that guides product development and marketing decisions.Methodology
- Persona synthesis: Combines demographics, context, and behavioral patterns
- Jobs-to-be-Done integration: Identifies core jobs within the persona context
- Motivation analysis: Deep dive into what drives user behavior
- Pain point mapping: Identifies frustrations and their impact
- Behavioral patterns: Documents workarounds and actual usage behaviors
- Ideal solution vision: Describes the perfect solution from the user’s perspective
Structure
The Persona report includes:| Section | Description |
|---|---|
| Persona summary | Memorable name and overview |
| Demographics and Background | Background and context |
| Core Jobs-to-be-Done (JTBD) | Jobs-to-be-Done with job stories |
| Key Motivations and Drivers | Primary drivers of behavior with quotes |
| Major Pain Points and Frustrations | Major frustrations and obstacles with quotes |
| Behaviors and Workarounds | Actual behaviors and workarounds |
| The Ideal Solution | Vision of the perfect product/service |
| Summary | Key questions answered |
What you get
- Complete persona profile: Demographics, background, and context
- Core jobs: 2-4 major jobs the persona wants to accomplish
- Motivations: Primary drivers of behavior (with quotes and recommendations)
- Pain points: Major frustrations and obstacles (with quotes and solutions)
- Behavioral insights: Actual behaviors and clever workarounds
- Ideal solution: Vision of the perfect product/service
- Strategic recommendations: How to serve this persona better
Best for
- Persona development: Create detailed user personas for product teams
- Marketing strategy: Understand what motivates and frustrates users
- Feature prioritization: Focus on solving real pain points
- User experience design: Design for actual behaviors, not assumptions