What it is
A General Report provides a comprehensive analysis of the interview, structured into three main sections: Profile, Insights, and Recommendations. It’s designed for product managers and researchers who need a complete understanding of the respondent.Methodology
- Profile analysis: Extracts respondent demographics, goals, motivations, pain points, emotions, and tools
- Insight synthesis: Identifies key findings, barriers, engagement levels, and expectations
- Actionable recommendations: Provides specific steps for product and service improvements
- Evidence-based: Every insight supported by quotes from the transcript with utterance citations
Structure
The General report includes three main sections:| Section | Description |
|---|---|
| Profile Section | General Info, Goals, Motivations, Pain Points, Emotions, and Tools |
| Insights Section | Key Insights, Barriers, Engagement, and Expectations |
| Recommendations Section | Actionable Steps, Product Improvements, and Service Enhancements |
What you get
Complete respondent profile
Demographics, goals, motivations, pain points, emotions, and tools
Structured insights
Key findings, barriers, engagement, and expectations (minimum 3 items each)
Actionable recommendations
Specific steps for product and service improvements (minimum 3 items each)
Quote citations
Every insight linked to specific transcript utterances
Research goal alignment
Recommendations tied to your research objectives
Best for
- Comprehensive analysis: Get a complete picture of the respondent
- Product development: Understand user needs and pain points
- Strategic planning: Identify opportunities and barriers
- Stakeholder communication: Share structured insights with teams