What it is
A JTBD (Jobs-to-be-Done) Report analyzes the interview through the Jobs-to-be-Done framework. It identifies the fundamental jobs users are trying to accomplish and provides a structured analysis of their journey, desired outcomes, and opportunities for innovation.Methodology
- Jobs-to-be-Done framework: Identifies core jobs and sub-jobs users want to accomplish
- Job Stories: Structured format: When context, I want to action, So that outcome
- Outcome-Driven Innovation (ODI): Calculates opportunity scores for desired outcomes
- Job Map: Visualizes the user’s journey through job steps
- Forces of Progress: Analyzes what drives users to switch solutions
Structure
The JTBD report includes:| Section | Description |
|---|---|
| Executive Summary | Main insights, key quotes, and action steps |
| Job Stories | Hierarchical list of Jobs and SubJobs |
| Job Map | Step-by-step journey visualization |
| Forces of Progress | Analyzing switching triggers |
| Current Alternatives and Context | Alternatives and context |
| Desired Outcomes (ODI) | Opportunity scores for innovation priorities |
| Barriers, Frictions and Risks | Obstacles and risks |
| Evidence-based Insights | Insights supported by quotes |
| Recommendations and Hypotheses | Hypotheses with prioritization |
| Appendices | Limitations and glossary |
What you get
- Job Stories: Complete When / I want to / So that narratives in first person
- Job hierarchy: Core jobs with 2-4 sub-jobs each (maximum 2 levels)
- Job Map: Step-by-step journey visualization
- ODI scores: Calculated opportunity scores for innovation priorities
- Forces analysis: Understanding what drives solution switching
- Prioritized recommendations: Impact/Effort scoring for actionable next steps
Best for
- Product strategy: Understand fundamental user jobs
- Innovation opportunities: Identify high-opportunity outcomes (ODI scores)
- Solution design: Design products that help users accomplish jobs
- Competitive analysis: Understand switching forces and alternatives