What it is
A Custom Report is a flexible, tailored analysis that adapts its structure and content based on your specific prompt. Unlike fixed-format reports, it designs the optimal report structure to answer your unique research questions.Methodology
- Dynamic structure: Builds report sections based on your custom prompt
- Intelligence analysis: Deconstructs your prompt to understand core questions and audience
- Section selection: Chooses relevant sections from a palette of analysis frameworks
- Deep synthesis: Goes beyond summarization to find why and connect patterns
- Business value translation: Converts insights into business impact
Structure
The structure is dynamic and depends on your custom prompt. Common sections include: Core Sections:| Section | Description |
|---|---|
| Summary / TL;DR | Executive summary of findings |
| Data Confidence | Scope and representativeness |
| Key Insights and Discoveries | Major discoveries and findings |
| Evidence to Insight to Action | Mapping table connecting quotes to insights to actions |
| Strategic Recommendations | Actionable next steps |
| Section | Description |
|---|---|
| Pain Points and User Frustrations | User frustrations and problems |
| Unmet Needs and Desires | Desires and unmet requirements |
| Feature Requests and Feedback | User feedback and suggestions |
| Behavioral Patterns and Workarounds | Workarounds and actual behaviors |
| Jobs-to-be-Done (JTBD) | JTBD framework analysis |
| Section | Description |
|---|---|
| Decision-Making Drivers | What influences user decisions |
| Emotional Landscape | Emotional factors and feelings |
| Section | Description |
|---|---|
| Market Opportunity Analysis | Market analysis and opportunities |
| Competitive Landscape | Competitive analysis |
| User Journey Analysis | Journey analysis |
| Mental Models | User mental models |
| Risk and Opportunity Matrix | Risk and opportunity assessment |
What you get
- Tailored structure: Report organized to answer your specific questions
- Deep analysis: Strategic insights beyond surface-level observations
- Evidence mapping: Clear connection between quotes, insights, and actions
- Business impact: Every insight framed in terms of business value
- Actionable recommendations: Specific next steps with checkboxes
- Minimum 5,000 characters: Exhaustive, detail-rich analysis
Best for
- Specific research questions: Answer targeted questions not covered by standard reports
- Executive briefings: Create reports tailored to stakeholder needs
- Custom analysis frameworks: Apply your own methodology or framework
- Multi-faceted analysis: Combine insights from different perspectives