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Overview

Single reports analyze one interview record in isolation. Each report focuses on a single transcript and extracts insights specific to that interview. These reports are the building blocks for project-level synthesis—use them to understand individual interviews before creating aggregated project reports.

Per-interview analysis

Each report analyzes one interview transcript in detail, extracting insights specific to that respondent.

Foundation for synthesis

Single reports provide the building blocks for project-level reports that synthesize insights across multiple interviews.

Multiple report types

Generate Transcript, Q&A, General, JTBD, Persona, or Custom reports for each interview.

Independent insights

Understand each interview in isolation before aggregating findings across your research project.

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How to generate single reports

1

Open your project

Navigate to the project containing the records you want to analyze.
2

Open Generate Reports

In the Project Records section, scroll to the bottom and click Generate Reports button.
Project Records section showing Generate Reports button at the bottom
3

Select records

In the generation modal, select which records you want to generate reports for. You can select one or multiple records.
Generate Reports modal showing record selection and report type options
4

Choose report types

Select the report types you need for each interview. You can select multiple types:
  • Transcript (always required for other reports)
  • Q&A - Question and answer format
  • General - Comprehensive insights
  • JTBD - Jobs-to-be-Done analysis
  • Persona - Persona development
  • Custom - Custom analysis with your prompt
Start with Transcript and Q&A for most interviews. These provide a solid foundation and are cost-effective.
5

Configure options

Set language options and any custom prompts if you selected Custom reports. Review the token estimate before generating.
6

Start generation

Click Generate to start report generation. The modal closes, and you’ll see progress indicators on each record.
Project Records showing report generation progress indicators
7

Wait for completion

Reports are generated asynchronously. Wait for the status to change to “Finished”. You can view reports from the record detail page or the project reports section.

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Report types

Aseed generates six types of reports, each designed for specific analysis needs:

Transcript

Raw text conversion from audio/video files. Required foundation for all other reports.

Q&A

Structured question-answer pairs organized by topic with citations.

General

Comprehensive profile, insights, and recommendations analysis.

JTBD

Jobs-to-be-Done framework with job stories, ODI scores, and recommendations.

Persona

Deep persona profile with motivations, pain points, and behavioral patterns.

Custom

Tailored analysis based on your specific research questions and prompt.
For detailed information about each report type, including methodology, structure, and what you’ll receive, see Report types.

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Report generation process

Two-stage generation

Most reports (except Transcript) go through draft generation and refinement stages for accuracy.

Context inclusion

Research Goals and Interview Guide from your project are automatically included in report context.

Token consumption

Tokens are consumed when generation starts. Check the estimate before generating.

Asynchronous processing

Reports generate in the background so you can continue working.

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When to use single reports

  • Analyze individual interviews in detail - Get deep insights from each respondent
  • Extract specific insights - Focus on one interview’s unique findings
  • Review interview quality - Assess content and accuracy before aggregation
  • Generate reports for standalone interviews - Create reports for interviews that don’t need synthesis
  • Build foundation for project reports - Create single reports first, then synthesize into project reports

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Best practices

Start with Transcript and Q&A reports for most interviews. These provide a solid foundation and are cost-effective. You can always add other report types later if needed.
Review and edit transcripts before generating reports. Accurate transcripts lead to better insights. Fix speaker names and correct any transcription errors to improve report quality.
Use General reports when you need comprehensive analysis of a single interview with insights and recommendations. This report type provides a complete respondent profile.
Generate JTBD or Persona reports when you have clear research goals aligned with those frameworks. These specialized reports provide deep insights using established methodologies.
Use Custom reports to answer specific research questions or apply frameworks not covered by standard report types. Provide a clear, detailed prompt for best results.
Check your project’s Research Goals and Interview Guide before generation—they’re automatically included in the context for better results. Update them if your research focus has changed.